Digital Marketing Manager

We are looking for a Digital Marketing Manager rockstar to join a platinum selling tour company! This position is only open to native English speakers who are passionate about travel.

Key responsibilities include: 

• Manage and build paid campaigns for multiple travel brands, as well as monitor campaign performance through a mixture of data analysis and reporting. 
• Manage and coordinate affiliates as well as administrate paid media invoicing and spend reconciliation. 
• Continued analysis on campaign performance, implementation of landing pages and web team liaison, conversion tracking optimisation, as well as client reporting on a weekly, monthly and ad-hoc (post campaign) basis. 
• Manage marketing plan and paid campaigns from strategy through to implementation. 
• Maximise earnings across all paid campaigns and channels.
• Conduct SEO analysis and trends on our website, newsletter and blog.
• Produce weekly/monthly campaign analysis and ROI reports.
• Writing and implementing new ad copy aligned to campaign and overall brand message, to improve click through rate as well as return on investment.
• Keyword competitor and keyword expansion analysis.
• Implement and manage search & display retargeting temperature campaigns. 
• Perform daily account management of accounts on Google AdWords and Bing and our social media pages.
• Maintain and monitor keyword bids, account daily and me budget caps, impression share, quality score and other important account metrics. 
• Implement recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid search in accordance with company objectives. • Affiliates and influencer coordination billing and account recons Pixel and conversion tracking.
• Development of cyber security strategies.
• Creating and utilising new social platforms as needed.
• Be an industry leader in marketing trends and concepts.
• Acquiring new customers and growing our following on social media.
• Approve and oversee the creative development of areas of the marketing department and team.

You must have: 

• Genuine interest in socially responsible and sustainable travel, paid marketing advertising and the future of digital advertising.
• Minimum 2 years brand or agency side PPC/Ads/ Display/Social/Video experience.
• Experience with Paid campaign construction, daily optimisation, test plans and how to track back to the business ROI.
• Ability to investigate, evaluate and analyse information and provide insight on campaign data.
• Excellent Google Sheets skills. 
• Positive attitude with a go-getting spirit.
• Experience in building remarketing campaigns and audience lists. 
• Experience with Google analytics performance analysis.
• Willingness to contribute and test new ideas. 
• Excellent attention to detail. 
• Excellent numeracy and communication skills. 
• Experience working with travel brands will be an advantage. 
• Travel experience or knowledge on One Life Adventure tours, or in the countries we operate is preferred but not required. 
• Google AdWords & Google Analytics fundamental exam. (Required) 
• Bachelor’s degree in marketing, advertising or statistics is preferred but not required.

Knowledge of the following programmes would be beneficial:

• Asana
• Later
• Google Analytics
• Google Business Suite
• Infusionsoft/Keap
• Zapier
• Slack

You will get: 

• Opportunity to work at one of the best travel companies in the world.
• Flexible work location. Work from home, or join us in one of our operations locations in Asia!
• Competitive ​​weekly pay and performance-based monthly bonuses.
• Flexible work schedule with paid annual and sick leave.
• Opportunity to travel on our tours in Japan, Sri Lanka, Philippines, India and any other new destinations we offer in the future.
• Enjoy free or discounted products from our sponsors and partners.

Blogger / Social Media Wiz

THE ROLE

– Research & write blog posts

– Review editor feedback and revise edited content as needed

KEY REQUIREMENTS

– Experience writing online content for a general/varied audience

– Must be organized and able to meet weekly deadlines

– SEO knowledge